Financial market research

COMCON-Finance

Application

FINANCE product is a complex research of banking and insurance markets in Russia. Data is based on regular syndicated studies of R-TGI and Premier-TGI

The research provides data on consumer behavior of the Russian population when using finance services, as well as on preferences in instruments of investing free means. In addition, it presents analysis of material welfare of households, and gives segmentation of various retail banking services users and insurants, revealing characteristic differences in their lifestyle and media preferences.

Objective - to help clients continuously track down:

• new trends and dynamics of investment and finance sectors of economics
• the competitive environment
• changes in investment potential of the population
• structural and qualitative changes in target groups
• using bank and insurance services offered

This knowledge will help clients to efficiently react to situational changes on the market, choose strategically right marketing communications to plan advertising and PR campaigns correctly, as well as optimize the budget when coming out with new services, repositioning old ones, or dealing with other marketing tasks.

FINANCE report is oriented towards:

• banks
• insurance companies
• advertising agencies
• consulting firms
• other finance institutions on the market of individual services
• manufacturers or trade organizations interested in understanding investment and consumer potential of the population.

Report topics:

• the pattern of consumer behavior in banking and insurance market,
• population investment potential,
• relevant factors for the choice of banks and insurance companies,
• attitude to advertising among consumers of finance services,
• awareness of the banks and insurance companies brands,
• bank services usage (currency exchange, obtaining credits, deposits, plastic cards, etc.),
• insurance services usage (by insurance types),
• frequency of service usage,
• period of service usage,
• decisions made to start using services,
• the profile of bank service consumers, plastic card holders, and insurance company users,
• sales systems of insurance services,
• market shares of finance companies.

Geography of a standard report:

• Moscow - "Middle class lifestyle" survey
• Regions without Moscow, and Moscow - R-TGI (Russian Target Group Index) research.

Methodology and sample

Reports are structured according to each of these bases:

• R-TGI  (Russian Target Group Index) regular syndicated research
• Premier-TGI  ("Middle class lifestyle") survey

In order to get information on interview and sample methodology used in these surveys, please visit research description.

Software

In order to process data obtained during the research, a new software product - DataFriend  - is used as a system of marketing research data analysis.

Services

COMCON-Media offers:

• a regular report FINANCE comprising two sections: banking services and insurance services. The report can be obtained separately by sections.
• inquiries according to the sections of FINANCE report
• singling out extra regions
• building dynamics series
• specified inquiries according to product categories and topics of FINANCE report
• FINANCE database installment (DataFriend  database and software product)

Forms of presenting information

Standard regular printed report FINANCE consists of three parts: