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"Russia played a great role on the way to TGI Global. COMCON and the Russian TGI showed us the best way forward."
Paul Dickinson
TGI International Director
Sample
TGI-Russia annual sample is made up of 19,000 households (37,500 individuals). Universe is 60.4 million people in the cities with a population of more than 100 thousand residents and over (46% of the Russian population aged 10 and above).
Geography
Survey is conducted in 60 cities, accounting to all 12 macro regions of Russia.
Composition of Information
Consumption data
More than 400 categories of goods and services, more than 3, 900 brands.
Market segmentation by the following parameters:
- Regional analysis
- Share of product consumers/ services
- Frequency of consumption
- Brand awareness, preferences in brand consumption
- Brand loyalty and repertoire of consumption
- Lifestyle of consumers (buyers) of the product
Media preferences
- press
- radio
- television
- internet
Socio-demographic characteristics
- gender and age
- level of education
- employment and sphere of activity
- professional job status
- level of income and financial status of the household
- social class according to ESOMAR
- living conditions and property status
Lifestyle
200 lifestyle statements, which characterize habits, interests, opinions about their self-esteem and the surrounding environment, consumer behavior, as well as the attitude towards mass media and advertising.
- frequency of visits to entertainment events
- interest in sports, favorite sports clubs
- travelling around Russia and abroad, tourism
- hobbies, collecting, purchasing books, viewing videos
- psychographic typology on the basis of the statements factor analysis (RULS - Russian LifeStyle)
Results
Results are presented in the form of a special report broken down into thematic sections, and in the form of a database loaded into DataFriend software .
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