Press

Press measurement conducted by COMCON is based on the following surveys:

1. Continuous lifestyle and consumer preferences of the population

• R-TGI (for Russia`s population aged 10 and over),
• Premier-TGI (Moscow`s "middle class" aged 18-54)

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2. Ad Hoc.

Specialized surveys are conducted on a specific Client`s orders. The research geography is usually more narrow than in syndicated studies, but the questionnaire is designed together with the Client with a specific problem in mind. Survey results are totally confidential and delivered according to the Client`s directions.

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Presentations: Specialized publications on the press market: Problems of surveying readership