Sample

All types of probability and non-probability samples. For sample structuring COMCON uses its own address base formed on the basis of 5% random sample of all households in the Russian Federation.

Quotas are calculated on the basis of TGI-Russia results – quarterly survey conducted by COMCON by license to BRMB International.  TGI-Russia provides us with an annual database which includes information on more than 36,000 respondents:

• consumption of goods / services,
• media preferences,
• lifestyle,
• demographic characteristics;
• TGI

When interviewing directors of companies / enterprises, we use GOSCOMSTAT data and commercial databases (WA-2, COMPAS, Biznes-karta) with companies’ addresses and telephone numbers, for sample design and quota estimation by types of enterprises, industries, and regions.

Data Collection

·         Face-to-face interview

• in-home
• in-hall
• in-store
• CATI (computer assisted telephone interviewing)
  • NIPO (The Netherland’s) software
  • 50 terminals in Moscow and 20 terminals in St.Petersburg
  • 120 experienced operators
• Expert/ Business-to-business
• Street
• Post
• Mystery shopper
• Desk research

Quality Control

The quality control is in compliance with ESOMAR standards in all aspects:

• 15% interviews back-checking by telephone, mail, or in person
• Tracking error history of each operator:
  • Interviewer’s briefing before each project
  • Strict fieldwork control 
    • Interviews conducted under the supervision of an experienced supervisor
    • Special database maintenance which helps to:
      • Monitor  interviewers’ errors
      • Use penalties/ incentives
      • The number of interviews is registered for each interviewer within one project
      • “Black list” of interviewers is maintained
• 10% double-punching
• Tracking error history of each data entry operator

Project management:

• Every project manager has at least three years of experience in marketing research and a Western Research Institute certificate;
• Every project design is supervised by a Research Director;
• Questionnaire design and its translation is controlled by a Department Director and supervised by a COMCON professional psychologist;
• Data processing is supervised by statisticians with PhDs.  Reports are supervised by a Research Director.

Main techniques

• PSM
• Gabor Granger
• BPTO
• Conjoint  

Team

• Marketologists
• Economists
• Sociologists
• Psychologists
• Mathematicians
• Statisticians
• Programmers
• Designers
• Linguists