Resources

Personnel

170 employees with higher education, 9 PhDs. The leading managers have had training at Western European research institutes: Research International, BMRB International (Great Britain), (Netherlands), Gallup ( Denmark), Market Behaviour Ltd (Great Britain), SAS Institute, PTT, PA Consulting Group (Great Britain).

Interviewers

• nearly 400 trained interviewers in Moscow
• ramified polling network in all regions of Russia and the CIS (3,500 interviewers)

Software support

• DataFriend 
• CRATE
• SPSS
• NIPO/CATI
• SAS

DataFriend

The DataFriend software is designed for marketologists, advertising specialists, mass media editors and sociologists.

The software allows for quick and effective analysis of data from regular marketing and sociological research, monitoring the mass media audience, and creation of optimal media plans for advertising campaigns.

In designing and renovating the software DataFriend we take into account many years of practical experience of using statistical packages for data processing and analysis in Russia and abroad. More details...

CRATE

CRATE is designed for analysing ratings, reaches, duration of radio station listening sessions, calculating characteristics of advertising campaigns (past and present), planning optimization of media plans on the basis of data from the panel type. More details...

SPSS

Today’s most popular statistical package for data analysis, SPSS makes it possible to work with files of almost all types, to obtain intersections, graphs, diagrams and trends, and to conduct complex types of statistical analysis. For many years COMCON has been the official user of SPSS, receiving full technical support, as well as the most up-to-date versions of SPSS software products. For further information, see http://www.spss.com/.

NIPO/CATI

CATI - (Computer Assisted Telephone Interviewing) – is an automated system of telephone interviewing. It allows for the most efficient provision of exact and reliable data about public opinion, the market, and perception of advertising.

The automated complex CATI consists of 12 terminals. It is supported by the provision of NIPO CATIS System, which was founded by the Dutch company NIPO B.V. and is used in most Western European countries.

The special advantages of CATI which we wish to highlight are for research and technology:

Research:

• efficiency and full control over performance of surveys in the working process,
• opportunity for quick receipt of the finalized, as well as interim, results.

Technology:

• full complement of calls to the required number of respondents,,
• follow-up of postponed calls,
• monitoring every interviewer and the entire process.

After researching, the data are given in these formats:
SPSS, ASCII, EXCEL, NIPO Diana, and also in the form of an analytical report and presentation for the results of each study.

More details at www.nipo-software.com/

SAS

This is today’s most powerful and advanced instrument for working with massive data and statistical analysis. It is invaluable for scaled research processing, such as R-TGI, MEDI-Q™ etc. For more details see http://www.sas.com/.