World in numbers

44% of Russians do not take
credit because of the high bank`s interest

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About company

Synovate Comcon is a part of the international research network Ipsos, which is in Top 3 of the leading marketing research company worldwide. Globally Ipsos has offices in 80 countries. In Russia Synovate Comcon and Ipsos Russia work independently from each other.

Synovate Comcon studies consumers` behaviour and motivations, we build segmentations and open new market opportunities for our clients. We test ideas for advertisment, concepts of brands and products. We have strong expertise in media research.

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Our blog

Thoughts and ideas of the world`s most curious people Read »

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Our innovations

Shopping Lab - Shoppers` behaviour research laboratory

3D Shop - interactive 3D computer model of a typical supermarket

Eye Tracking - tests with the help of eye tracker, measuring the direction of a person’s view



Monthly electronic magazine about market research insights driving global business Read »